From video marketing, social media campaigns, and blogging to creating newsletters, infographics, and whitepapers, solid content is everywhere for a reason: because when done well, it works. Successful
businesses all over the world are relying on content marketing strategies to grow their business because in this digital-marketing era, it’s absolutely necessary.
We’ll start off by researching your target audience; then, we’ll create a buyer’s persona and get to know your buyer’s journey. From there, we’ll create an effective content marketing campaign based on who your customer is, where they’re already spending their time, and what their needs are, and ultimately, gain their business.
In order to have a successful content marketing strategy, you really need to know your customers on a personal level. What are they into? What are they already buying? What products and services would they love to see? These are the questions we’ll find the answers to before creating content for your business website.
Before creating content, we’ll perform thorough keyword research to improve the SEO of the content which will help drive traffic to your site by ranking you higher in search engines.
Every piece of content we create is built with the customer in mind. We write like we speak, not like a robot. We create pieces that are relatable and highly relevant to increase the likelihood that the content will be shared across multiple platforms.
We need to understand the success of the content marketing campaign so we’ll analyze the data of each piece we create on your behalf. How many views, likes, and shares did it get? Did people click on internal links throughout the article? Every result we’ll report back to you.